it's time - A Global Report on Destination Marketing and Communications - Report - Page 8
We then went on to ask our respondents when they believed they would return to a full
programme of market engagement, if they had not already done so. Exactly half projected
they would do so within three months, projecting a timeline of around February – March
Within 3 months
Within 6 months
Longer than 12 months
However, a significant number, 40%, felt their engagement timeline would be twice that at six
months, projecting an extended timeline of April – June 2021.
A far smaller percentage, just 10%, projected a feeling of more caution, believing their
destinations will not be beginning a full programme of engagement for approximately 12
months, meaning they will not fully return to market until the latter part of 2021 at the earliest.
Given this survey was conducted during November 2020 – January 2021, we should caution
that, given how quickly the situation is changing on a regional and global level, that these
results may well continue to evolve as the recovery period itself moves forward.