it's time - A Global Report on Destination Marketing and Communications - Report - Page 7
Those 89% of destinations that have continued to engage with their audiences during the
pandemic, have done so through using a wide variety of channels.
Not surprisingly, the more traditional marcomms channels have been displaced during this
period and replaced by predominately digital solutions, or at least those that do not require
a level of face-to-face engagement.
Social Media 92%
Virtual Events 62%
Digital Advertising 50%
PR & Media Relations 48%
Virtual events had a high level of take up, as many live events were forced to switch to a
more virtual or hybrid solution, and digital advertising and PR and media relations also
However, not all activity has been digital during the period, although much of this probably
took place in the early part of the year, outside of full lockdown or during periods where
local restrictions were at their lowest.
Trade shows/live events 45%
Print advertising 15%
Working with influencers 12%