it's time - A Global Report on Destination Marketing and Communications - Report - Page 4
SAMPLE & METHODOLOGY
During the period November 12th 2020 – January 15th 2021, a sample of 224 organisations
were surveyed via an online platform.
The organisations were a combination of city, regional and national convention bureaux and
destination marketing organisations who specifically market, promote and attract business
events to their destinations.
Those organisations surveyed came from the following geographic regions:
A total of twelve questions were posed, principally with a selection of multiple-choice
Of the total responses received, one was duplicated and one was deemed to be incomplete,
and were therefore removed from the final summary of results.
The draft report was then shared for review and comment with a panel of senior destination
leaders from the UK, Europe and North America prior to final sign off and publication.
All of the responses received were treated as completely confidential.