it's time - A Global Report on Destination Marketing and Communications - Report - Page 3
The global business events community has been severely
impacted by the pandemic, as have destinations around the
world and their vital supply chains and eco-systems. But ours is a
resilient and spirited industry, one which is vital to both economic
and societal recovery.
Business events destinations, towns, cities, countries, do so much
more than just deliver delegates and visitors. They are essential
centres that drive trade and investment, support the sharing of
knowledge, improve health and community engagement and use
our skills and expertise to deliver policy objectives which
ultimately improve people’s lives.
As we all look to the future, marketing and communications will be
so crucial in building demand, but also to underline and value and
importance of business events of all kinds and the incredible
impact and change they can deliver. This is why we agreed to
partner on this important piece of research.
We have worked closely alongside our global PR and
communications partner, davies tanner, to produce this report, and
are grateful to them and their team, and to all of the destinations
that took the time to respond. Your input has been incredibly
valuable and will ultimately help inform and support the wider
business events community as we all begin our long-awaited
journey to recovery and renewal.
Thank you again to everyone that has contributed, and I look
forward to seeing all of you, in person, very soon.
WTM & IBTM Events